DARJIX » marketing http://www.darjix.com This is a Personal Blog Sat, 11 Feb 2012 05:35:56 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Pink Ponies by John St. http://www.darjix.com/pink-ponies-by-john-st?utm_source=rss&utm_medium=rss&utm_campaign=pink-ponies-by-john-st http://www.darjix.com/pink-ponies-by-john-st#comments Fri, 14 Jan 2011 02:59:18 +0000 saldarji http://www.darjix.com/?p=1047 Nice spoofy marketing video.

]]> http://www.darjix.com/pink-ponies-by-john-st/feed 0 An Overview Of Strategy http://www.darjix.com/an-overview-of-strategy?utm_source=rss&utm_medium=rss&utm_campaign=an-overview-of-strategy http://www.darjix.com/an-overview-of-strategy#comments Mon, 21 Sep 2009 22:03:27 +0000 saldarji http://www.darjix.com/?p=549 Via Spatially Relevant and John Eckman I found this slide deck that goes through a brief overview of Strategy. Authored by Marc Sniukas.

What is strategy?
View more presentations from Marc Sniukas.
]]> http://www.darjix.com/an-overview-of-strategy/feed 0 Nothing Happens Without Partners http://www.darjix.com/nothing-happens-without-partners?utm_source=rss&utm_medium=rss&utm_campaign=nothing-happens-without-partners http://www.darjix.com/nothing-happens-without-partners#comments Wed, 16 Sep 2009 18:11:36 +0000 saldarji http://www.darjix.com/?p=527 lot of partners. Sun has a list of partner-type definitions on their website that shows the complexity:
  • Application Provider
  • Attached OEM
  • Direct Marketers
  • Embedded OEM
  • Independent Hardware Vendor (IHV)
  • Independent Software Vendor (ISV)
  • Mid-Tier System Integrator
  • Network Service Provider (NSP)
  • Original Equipment Manufacturer (OEM)
  • OTP or OEM Technology Provider
  • Portal and Web Application Developers
  • Registered Reseller
  • Service Provider
  • Strategic Government Systems Integrator/Government Systems Integrator
  • Systems Integrator/Value-Added Integrator (SI/VAI)
  • Value-Added Reseller

If you’re making changes or launching a new marketing initiative, you need to think about all your partners and the effects on the channel. For each change. Sometimes seemingly unimportant changes to your product or “premium partners” can piss off your entire ecosystem.

The reason the ecosystem is so delicate is because there are many, many partnering agreements. For example, Oracle touts that they have 20,000 partners. When you have a portfolio of software, and thousands of partnerships, the complexity becomes almost unmanageable. Consequently, there are a lot of economies of scale with software. By having more products and more revenue, you can afford to have an army of partnering-centric employees who keep the ecosystem in balance and prevent disasters.

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