Joining litl

After spending 5 years (and a month) at Novell, I decided that it is time to try something new. I am leaving Novell and will join litl on Monday.

Along with the change in employer, I am also changing roles. At Novell I was responsible for internal strategy and working with clients to develop business cases. My role at Novell required some discretion, and so I did not blog or tweet as much about work. Also, it is difficult to get passionate about the business complexities of migrating from Unix to Linux. I am going to be in the marketing department at litl, so I expect that I will have many opportunities to write about my experiences.

I will focus on the consumer market in my new job, rather than the enterprise market. Many of Novell’s products are aimed solidly at corporate buyers who have vastly different purchasing motivations. The opportunity for me to practice product marketing with a consumer target market, which I think is far more interesting than the enterprise, was too good to pass up. There is an ongoing convergence in these markets, so I do not expect that to be that much of a challenge. Also, I developed a solid analytical toolkit as a consultant at Novell, that should serve me well at litl.

I am thankful for the wonderful experience that I had at Novell. It was a great learning opportunity and I met some fantastic people. The truth is that I am very nervous about leaving my friends at Novell, since I have grown so accustomed to them putting up with my idiosyncrasies. I hope that the Lilliputians will be just as accommodating. Stay tuned for the next act in Sal’s litl adventure!