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Diet Coke Plus Review

Posted: April 17th, 2007 | Author: | Filed under: stuff | 3 Comments »

All my close friends know that I am secretly a Diet Coke addict. I have been trying to reduce my intake and switch to sparkling water, but I broke down today when I saw the colorful Diet Coke Plus package at the Wal-Mart Supercenter. Diet Coke Plus is the latest member of the Diet Coke family, and it includes some necessary vitamins and minerals.

Each eight-ounce serving of Diet Coke Plus provides a good source of Niacin (vitamin B3), vitamins B6 and B12, zinc and magnesium (15% Daily Value [DV] for Niacin, B6 and B12, 10% DV for zinc and magnesium). (from press release)
The packaging for the new product is very colorful and beautiful. I’m not sure if that is the right word, but it is very well-designed and it is a little bit natural, a little bit artificial and definitely “tech-y”. It very much reminds me of the marketing for Coca Light in Europe. Judge for yourself…

Ok, and now the hardest part of the review…the taste. If I was subjected to a blind taste test between Diet Coke, Diet Coke Plus, and Diet Pepsi I probably couldn’t tell the difference. So that being said, I have a few comments about this new product. First, it has a milder taste and lacks the “bite” I associate with regular Diet Coke. Because it is smoother, it tastes more like a “feminine” drink to me…sort of like Tab. Perhaps I am imagining it. Another thing about it, there is a really subtle “bitter” aftertaste. Perhaps I am imagining that also.

I’m not sure if I’d switch to it exclusively but I think I could grow to like it. The vitamins and health benefits really wouldn’t factor into my decision when picking a soft drink. But I’m not sure if I’d fit into the right target market for this product. I’m a busy consultant and the most exercise I get everyday is the long walk from the parking lot to my desk. Are they targeting health-conscious females?

3 Comments on “Diet Coke Plus Review”

  1. 1 Sal Darji said at 10:23 pm on April 17th, 2007:

    I found out that Diet Coke Plus is also sweetened with Ace K, which is also known as Acesulfame potassium. That is the same sweetener as Coke Zero. It also has Aspartame in it.

    I guess I was pretty accurate in describing the taste – smoother and sweeter than regular Diet Coke. And there is a very slight bitter aftertaste.

  2. 2 tracers said at 9:55 am on April 18th, 2007:

    Not to stero type, I feel it is marketed not only to the fit female, but the fit gay man or the metro sexuals. Between the coloring of the container, the added vitamins, and the lack of calories seems like it could draw the attention of the health nut!!! Just my opinion.

  3. 3 Alejo said at 10:28 pm on April 18th, 2007:

    Can you bring one to the office one of these days so I can taste it?

    Thanks for the review!

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